I am a British-Italian Designer and Strategy Lead with 15 years of experience in Product Design, Service Design, and Experience Strategy within large multinational companies. I currently lead product and service design teams at American Express Global Business Travel. I have a broad skill set, combining strong working knowledge of business and technical infrastructure, with a solid background in design, facilitating impact across varied capability contexts. 

I approach each project through a strategic and systems-level lens, combining business thinking with product and service design. My work is grounded in a holistic understanding of people, organisations, technology infrastructures and the ecosystems they operate within. By working across disciplines, I translate complexity into clear, actionable and scalable outcomes.

I bring this multidisciplinary approach to work across diverse industries, including with international agencies and global organisations such as BP, Lloyds Banking Group, Pearson, Fjord, Ogilvy, AKQA, and M&C Saatchi. I’ve led and contributed to the design of end-to-end, user-centred products, services, strategies, and organisational frameworks for global markets. 

My analytical and strategic, yet attuned and responsive approach to business and design-oriented leadership, facilitates alignment within cross-functional teams. I reliably enable productive conversations with engineers and technology leaders, translate business and user needs into feasible technical solutions, and confidently scope, frame, shape and deliver complex initiatives.

Complementing my professional experience, I pursued a Postgraduate degree in Business, which enhanced my applied understanding of economics, marketing, and business analytics, and further developed my expertise at the intersection of business and design.