Sky Italy doesn’t have a contextual platform about Cinema and movies.
A majority of Sky Cinema users use imdb.com, Rotten Tomatoes, Letterboxd, and MovieLens. From a user journey perspective, they move from the Sky website to another platform, only to get the essential information or to see extra content.
- reinforce program content
- encourage interaction
- increase conversions
- implementation on Alfresco,
- consistency of styling and imagery
- not enough budget for usability testing or discovery workshop.
I was a UI Designer on this project working with an account manager, head of design, digital strategy and marketing team.
Enrica is a doctor who lives in Milan (42 y.o, married without kids). She has a “Sky Cinema Pack Complete” for 10 years because she is a film enthusiast. She spends a lot of time to find a good movie.
My deliverables included Wireflows (a combination of wireframes and flowcharts) for visualizing the complete path that users follow across the whole solution.
Moodboard & Strategy
In terms of UI Design, I tried to design a visual system clean, elegant and dark mode (to reduce eye strain and make it comfortable for users to stay longer on our website).
I designed a component library using “Atomic Design”, so at the first, I defined typography, colors, inputs, labels, grid, background, buttons, etc .. and then some complex items (molecules, organism, template, and page).
“Sky Cinema Fuori di Set” was designed for desktop HD and mobile (tablet and smartphone). The Dev Team was in-house, so we had the opportunity to work together, defining every single detail.