Claudio Parisi
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Sky Cinema

The most basic TV package from Sky right now is called “Sky Cinema” that includes International movies and a dedicated production.
Sky Fuori di Set is a responsive website (related to Sky Cinema’s library). A user can discover some visual information about a particular movie. Our insight was “Many people want to know more about movies”.

The Problem

The Problem

Sky Italy doesn’t have a contextual platform about Cinema and movies.

A majority of Sky Cinema users use imdb.com, Rotten Tomatoes, Letterboxd, and MovieLens. From a user journey perspective, they move from the Sky website to another platform, only to get the essential information or to see extra content.

Objectives

- reinforce program content
- encourage interaction
- increase conversions

Restrictions

- implementation on Alfresco,
- consistency of styling and imagery
- not enough budget for usability testing or discovery workshop.

The process

The process

I was a UI Designer on this project working with an account manager, head of design, digital strategy and marketing team.

Proto-Personas

Proto-Personas

Enrica is a doctor who lives in Milan (42 y.o, married without kids). She has a “Sky Cinema Pack Complete” for 10 years because she is a film enthusiast. She spends a lot of time to find a good movie.

Wireflows

Wireflows

My deliverables included Wireflows (a combination of wireframes and flowcharts) for visualizing the complete path that users follow across the whole solution.

Moodboard & Strategy

Moodboard & Strategy

In terms of UI Design, I tried to design a visual system clean, elegant and dark mode (to reduce eye strain and make it comfortable for users to stay longer on our website).

Styleguide

Styleguide

I designed a component library using “Atomic Design”, so at the first, I defined typography, colors, inputs, labels, grid, background, buttons, etc .. and then some complex items (molecules, organism, template, and page).

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UI Design

UI Design

“Sky Cinema Fuori di Set” was designed for desktop HD and mobile (tablet and smartphone). The Dev Team was in-house, so we had the opportunity to work together, defining every single detail.