Claudio Parisi
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Bizbilla

Bizbilla is an interactive B2B marketplace where a company could buy furniture and accessories for a new activity. You can save a lot of time transforming your future office.

The Problem

The Problem

The product is an office furniture b2b web marketplace. Furniture sellers submit their items to the marketplace and the interested companies visit it to find a good deal (usually when they move to a new office or do a big refurbishment). The marketplace itself gets the margin of every deal.

Objectives

- create a new digital product from scratch
- high conversions
- customer satisfaction

Restrictions

- remotely UX and Development Team
- SEO limitation
- not enough budget for usability testing

The process

The process

I worked in agile 5-week sprints with a mid-sprint presentation to stakeholders and partners.

Personas

Personas

Mark Kendall works in My.Com, a media company that creates personal digital services for people who crave the smoothest, most enjoyable experience in communication and entertainment. Next month he is going to have a new headquarter, and he will be a new Office Manager.

Moodboard & Strategy

Moodboard & Strategy

From a visual point of view, I tried to blend a humanistic approach (elegant, professional, anthropocentric) to a geometric vision (modular items, clean and minimal).

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Styleguide

Styleguide

Our approach was vertical, so I created a flexible and consistent UI design pattern library. Every button, tab, icon was into a modular system.

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Grid

Grid

I designed a flexible system: 12 columns - desktop, 8 - tablet and 6 - smartphone.

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UI Design

UI Design

Bizbilla is designed for multiple devices because our user has the first experience on the desktop when he/she buys furniture, while after then is definitely mobile (for example: tracking the delivery’s status).


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Mobile

Mobile

For tablet and smartphone (iPhone 3, iPhone 8, iPad and also for Android), I designed a few features, such as 3D augmented reality and a tracking system for delivery.